The literal meaning of cusp is a point
Does your website have a clear Compelling Unique Selling Proposition?
Compelling? - Arousing Strong Interest and Action
Your website should have something clearly compelling that stops people in their tracks. Choose a few punchy words and an eye-catching quality image. Pose a question that would attract your dream client. Perhaps use a something that is pain or pleasure e.g.:
Are You Fed up with Slow Broadband? (pain)
Would you like to be treated like royalty? (pleasure)
Important - Do not give the answer - Just attract attention with a compelling question
Unique? One of a kind – No Equal